Heading to a tech convention this year? If you want to grab the attention of your potential customers amongst the noise of your competitors, you need to think outside the box with your branding. 

The more creative you can be with your promotional efforts, the more memorable you’ll be to your audience. Here, we’re sharing four unique, creative ways to promote your tech business at your next convention. 

Use Eye-Catching Booth Designs

This first tip is pretty simple, but fundamental, and you don’t want to get it wrong. The appearance of your booth will make all the difference when it comes to whether people glance and look away or actually choose to engage. When your booth is a beacon in the room, with bright displays and interactive elements, you’re much more likely to draw people in.

That said, you’ll need to know how much is too much. Don’t be tempted to clutter your booth with too much stuff or information—your core message should still be clear from a distance.

Offer Useful Branded Giveaways

Chances are, at least half of your competitors will be bestowing attendees with pens and tote bags, so they’re definitely not the most original giveaways you can choose. 

Instead, give people things they’re likely to actually want, use, and value, like portable chargers, branded water bottles, custom air fresheners, and stylus pens. Car air fresheners are a particularly fun option—you can think outside the box with a funny meme or relatable quote, and get your designs printed by a reputable company like Make My Freshener. Anyone who uses the air freshener provides free promo for you, spreading your branding wherever they drive.

Run Interactive Demos or Mini Workshops

Attendees at any convention are being constantly barraged with information about this product and that service. There’s only so many times they can be sold on the concept of something through words alone before they tune out the noise entirely. 

The more effective approach is to show, don’t just tell, with live product demonstrations. Let people get hands-on with your product by hosting small workshops or troubleshooting sessions. Giving them real user experience brings them a step closer to buying and using their product when they get home. 

Host a Competition or Raffle

Finally, there’s nothing that brings people to a booth faster than the draw of winning an epic prize. If you’ve got something you think people will want, offer to give it away at the convention to one lucky winner.  

What’s in it for you? For a start, you’re getting more eyes on your booth, and more engagement with potential customers. But you can also be smart about how people can enter your competition. For instance, maybe they have to scan a QR code, enter their email address, and opt in to receiving your company newsletter. That gives you an easy way to build an audience of interested potential customers while offering them the potential to win a fun prize in return.