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Social media marketing is a type of online marketing that uses social media such as Facebook, Twitter, Instagram… for marketing . A common abbreviation is SMM . Social media marketing includes tactical and strategic measures for communicating company messages, interacting with users and generating visitors for one’s website.

The terms social network marketing and social media marketing are often used interchangeably.

Benefits of Social Media Marketing

It is an effective way to promote brands, products and services. Research shows that consumers value social media interactions and companies that interact with their customers through social channels are more trusted and seen as part of the customer community. Companies that provide useful information to consumers are also more likely to be popular with those consumers.

Social media marketing (SMM) has become a critical part of any company’s digital marketing strategy due to its ability to target and communicate directly with consumers. It offers businesses a cost-effective way to connect with existing and potential customers. Businesses today use social media to answer questions about products and services; direct consumers to online store locations and pages; Build and strengthen relationships with customers; and appeal to consumers.

According to various research, companies that use social media in their marketing strategies rank higher in terms of visibility, trustworthiness and brand awareness.

To advertise and communicate effectively via social media, marketers use different platforms and tactics. Traditional advertising approaches such as TV ads and newspaper ads are being augmented by social media sites and applications.

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