Tips on Promoting your Mobile Repair Store on Facebook
With the rise of social media, almost everything has become possible. People spend so much time on social networking sites like Facebook that everyone is bound to know about you in one way or another. This is especially true with the pandemic outbreak where these online social platforms have become even more popular means to trade and promote.
While things are slowly getting back to normal these days, our exposure to these sites still hasn’t let up. That is why business owners, no matter how small, are still using it to increase their engagement with the general public and the market.
If you own a mobile repair shop, you won’t be able to offer online services because electronic repairs are hands-on jobs. Still, you can use the internet to communicate with your possible clients or promote your business.
It is very common nowadays to turn to social media for solutions when any kind of problem arises, so it is the perfect avenue for businesses that offer these kinds of services to sell themselves. If you are looking to advertise your mobile repair shop on Facebook (Facebook Marketplace, groups, pages, etc.), then here are some tips that could help you:
Understanding Facebook Promotions
The most common way to promote your business on Facebook is to pay to get it boosted. Boosting your page means letting Facebook promote it for you. This creates a new ad campaign for your post which is then optimized to get engagements. Of course, it comes at a price – literally!
Boosting your post and promoting your business this way may sound easy and quick since Facebook is doing all the work, but it has its disadvantages. You also don’t want to spend a lot of money on just that alone, especially if you are a small business.
With that being said, there are a few ways you can optimize your posts to reach the right people and a bigger audience.
Create a page
If you are already on Facebook and use it regularly, you already know how accounts and pages work. You want to create a specific platform to promote your business on. Creating a page makes it easier for people to find you, and it also helps organize all the aspects of your business.
You can feature all the services you offer on your Facebook page. You can use it to show potential clients the work that you have already done, and use it to interact with them as well.
Once you’ve created your page, you can invite your friends and family to like it. Your page will likely appear on their friends’ suggested pages too which already gives you the exposure that you need.
Having a Facebook page also lets you be accessible to people who may not be in your immediate vicinity, so it opens your business up to a wider range of possible customers.
To promote it even further, you can create eye-catching promotional ads and pay Facebook a certain fee to have your ad appear on the timeline of your target audience. This will help you get the attention you desire for your services, and will direct people to your store.
Facebook groups are where people with similar interests or business owners in the same field flock. You can join a group using your personal account to interact with other people and build your network. Alternatively, you can join groups where your target audience is likely to be and promote your business there.
There are Facebook groups for buying and selling mobile phones, and there are also ones for trading them. You can find groups where people visit to ask about minor repairs they can do to their phones or ask who can do those for them.
Facebook Groups are a good way to localize your business. But of course, you want to promote to the right people so you can reach your target audience.
When people check your page out, they want to see when your latest post was. This gives them a sign of whether or not you are still active as a service provider. Posting regular updates means promoting your business and services constantly. You want to keep adding up to the number of ways people can see you.
Of course, you want to make sure that people do. Regular updates indicate that you people are coming to you for their mobile repairs and urge others to come to you as well. This is where mobile and computer repair ad templates come in handy. They can help you create engaging posts and even ads that will capture the attention of your customers.
People use Facebook as a search engine these days to get reviews and information on a business or company. When they look up mobile repair shops on Facebook, you want to be at the top of their searches, and having a lot of posts can help you with that.
Use eye-catching images
People on social media are rarely attracted to posts that are text-only. We have evolved to be visual beings, so we want something that catches our attention. Adding images to your posts not only makes them more attractive to your audience, but it also makes them more lively and easier to digest.
You can simply post images of work you have already done, or you can create visual presentations for your business. There are many tools that can help you create any of these such as Canva and PosterMyWall. These tools can help you create visually appealing materials to promote your business.
Create a community
Connecting to the people who either do the same work as you do or patronize your service can help you build a reputation. For a small-time business that offers essential services such as mobile repairs, having a good connection with your people helps in getting you the right kind of attention.
Engage with your audience, interact with your customers, and be approachable. You want your customers to feel secure and trust you with their needs.
Business promotions are play-by-play, and results will vary depending on what you do and how much you do it. When promoting your small business on Facebook, you want to make sure that you are doing all the necessary things to do it right.
Take these tips into account and build your game plan around them.
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