Digital Advertising – What?, 8 Formats, Benefits and More
Digital advertising is the means of promoting a brand and its products or services through digital devices or channels. Moreover, beyond the promotion, it allows to connect with the target audience and to create a relationship with consumers.
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What is Digital Advertising?
Digital advertising is the broadcasting, promotion, and payment communication techniques of a company or brand launched in the digital environment. Besides, the internet provides us with different types of channels and platforms that help us reach our potential audience. In addition, one of the factors that differentiate digital advertising from offline is the excellent ability to segment and reach people who may be interested in our service or product.
The 8 Digital Advertising Formats
1) Native advertising
Firstly, It integrates into the content or platform in print without causing browsing interruptions. And also, this digital advertising format makes it possible to unleash all our creativity to entertain, surprise, and enhance our target audience, all part of a fluid user experience.
2) Email marketing
Email marketing effectively carries out promotional actions, sending mass emails to previously established contacts. Further, It is a minimally invasive type of Internet advertising because the user agrees to receive this type of campaign in advance. So, Email marketing can help with other actions like retargeting or building personalized audiences.
3) Social announcements
Social ads are one of the most exciting digital advertising formats because they have millions of users and allow you to segment to reach your target audience. Use videos for social media advertising to make the most of your presence on these platforms, taking advantage of their different features and options.
We call display any element of visual advertising that we may place on a website, portal, blog, etc., like the well-known banner, pop-up, and interstitial.
5) Online retargeting
The online display uses web page ad formats to display personalized ads judiciously. Retargeting takes advantage of user information collected through cookies to display advertisements more relevant to their past actions.
SEM is the creation of ad-per-click advertising campaigns in search engines such as Google or Bing. It is one of the most popular digital advertising formats when it comes to creating written ads. The key to its success is that it naturally responds to users on the keywords they are looking for.
7) Mobile ads
All ad formats should be for mobile devices. Most consumers own one, and it’s the device they spend the most hours browsing.
8) Online video
Video is very effective because it provides a better CTR than traditional advertising and makes it easier to boost a campaign. It’s an increasingly popular format, thanks to the speed of connections and the ever-increasing size of mobile screens. You no longer have to limit yourself to desktop campaigns.
Benefits of Digital Advertising
- Better control of the investment and the return on it – Digital advertising provides specific statistical data that allows you to calculate the results you receive from each particular campaign, whether it measures clicks, purchases, or even interactions. You can easily recognize if the drive is achieving its goals.
- Reach a large audience interested in your product – That is, through segmentation, digital advertising allows you to send the message only to people who belong to your target audience. In this way, you can ensure that all efforts are heading for your audience. And also, no time or loss of money by showing a message to people who are not interested in your brand.
- More significant interaction with the brand – Most digital ad campaigns have an immediate “call to action.” They allow the user to order, buy, view, or acquire with one click. This facilitates the sale and the user’s interest in the advertised brand or product.
Types of Digital Advertising
In digital advertising, we can find different types that vary depending on the advertising purchase made by brands. Such as:
- Direct purchase of advertising
This type of digital advertising is very similar to the classic kind of advertising purchase. Like the written press, many web pages or digital platforms offer various spaces to promote brands. The high prices and the lack of versatility of this model have led brands and agencies to develop more specific and scheduled digital advertising.
- Programmatic purchasing
This type of purchase combines algorithms, data, and interconnected platforms without any human intervention. The advertisers decide the price. And the algorithm itself is responsible for randomly showing the public the appropriate profile for each particular brand. Programmatic works hand in hand with market segmentation through big data and people tracking. This allows us to communicate directly and in real-time with our customers.
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