When I began learning about programmatic advertising, terms like “DSP AGAT Tech Com bid request” felt scary and confusing. But after years of practice, I see that understanding how bids work is key to doing well in online ads. In this guide, I’ll explain everything in easy steps. We’ll cover what these systems do and how they help you run better ad campaigns. By the end, you’ll know how to use them to get more bang for your buck.

Programmatic ads use computers to buy and sell ad space super fast. Platforms like DSPs (Demand-Side Platforms) make this happen. They let advertisers bid on ads in real time, just like an auction. This makes ads smarter and more targeted. Even if “AGAT Tech” is a specific tool or company (I couldn’t find much online about it, so think of it as an example DSP), the ideas here apply to most systems.

What is a DSP Bid Request?

A bid request is like a quick note sent when someone visits a website or app. It asks advertisers: “Hey, want to show an ad here?” The publisher (the site owner) sends this note through their ad tools to DSPs.

DSPs are platforms advertisers use to buy ads automatically. In a system like “DSP AGAT Tech Com bid request,” the DSP gets millions of these notes each day. It connects buyers (you) with sellers (publishers) across the internet.

Here’s how it works in simple steps:

  • A user loads a webpage.
  • The site’s ad tool spots space for an ad.
  • It sends a bid request with info like: Who is the user (age, location, interests—kept private)? What device are they on? What’s the ad spot like (size, place on page)?
  • This all happens in less than 100 milliseconds—faster than you can blink!

The DSP uses smart computer programs (like machine learning) to check the info. It decides if the ad spot fits your campaign and how much to bid. If you win, your ad shows up right away.

This setup makes ads efficient. You only pay for spots that match your goals, like reaching teens in New York who love video games.

Dual Bidding Strategies: Mixing It Up for Better Results

A “dual-based DSP bidding strategy” means using two types of bidding at once to cover more ground. It’s like having two plans: one for quick wins and one for building awareness.

  • Performance Bidding: Focuses on actions, like clicks or sales. Great for people ready to buy (bottom of the sales funnel). The DSP bids based on what gets results, like “pay for conversions.”
  • Awareness Bidding: Uses CPM (cost per 1,000 views) to reach lots of people. Good for top-funnel stuff, like introducing your brand.

Why do this? It spreads risk—if one plan flops, the other helps. You cover more people across the buying journey. Plus, you learn what works by comparing them.

Start with 60% on performance and 40% on awareness. Tools in DSPs auto-adjust based on data. In “AGAT Tech” style platforms, this automation saves time and boosts learning.

Benefits include:

  • Less risk by mixing methods.
  • Wider reach at different stages.
  • Smarter budgets from real-time tweaks.
  • Better ad spots from varied bids.

Filtering Out Bad Bid Requests in Real Time

Not all bid requests are good. Some come from bots (fake robot users), accidental taps, or junk sites. These waste money without real views.

Smart DSPs filter these out fast—before you even bid. They check things like device details, user actions, and site quality. If it looks fake, it’s blocked.

Common bad ones:

  • Bots from scripts.
  • Reward apps where people click for prizes.
  • Oops clicks on phones.
  • Low-engagement sites.
  • Fake traffic for scams.

This happens in that tiny 100ms window. The DSP scans tons of data against your rules and past results. Good platforms, like advanced DSPs, use layers of checks to keep only real chances.

What Exactly is a Bid Request?

A bid request is the basic message in ad auctions. It’s packed with details to help you decide if it’s worth bidding.

Key parts:

  • User info (age group, habits—anonymous).
  • Device (phone type, browser).
  • Location (city or country).
  • Ad spot (size, position, like top of page).
  • Site details (category, like news or games).

It follows standards like OpenRTB, a common format for sharing data. DSPs get this and crunch it quick to bid or pass.

The whole auction—from request to ad showing—takes under 100ms. This speed needs powerful computers, but it means fresh, relevant ads every time.

Why You Might Not Bid on Traffic in a White-Label DSP

White-label DSPs are like ready-made tools agencies resell under their name. They’re cheap but can have glitches that stop good bids.

Top 5 reasons:

  1. Budget Mess-Ups: Poor controls spend money on bad spots too fast, missing good ones. Happens more in busy times.
  2. Tech Glitches: Bad connections with other tools (like SSPs) lose requests or mess up bids.
  3. Targeting Errors: Settings too tight (miss chances) or too loose (get junk). Needs tweaking.
  4. Bad Data: Dirty info leads to wrong audiences. Good DSPs clean it up.
  5. Safety Rules: Weak controls on bad content scare off careful brands, cutting options.

Fix by choosing DSPs with strong integrations and monitoring.

How Bid Requests Work Step by Step

  1. User visits site or app.
  2. Publisher’s tool makes a bid request.
  3. It goes to SSPs (seller platforms) for extra details.
  4. SSPs send to DSPs like yours.
  5. DSP checks against your goals, bids if good.
  6. Auction picks winner; ad loads.

DSPs handle billions of these daily for smooth speed.

Tips for Making a Technical Bid

To bid well, mix auto-tools with your smarts.

  • Set clear goals: Who to target? Budget?
  • Pick bid type for your aim (e.g., CPC for clicks).
  • Use past data for prices.
  • Limit repeats so users don’t get annoyed.
  • Swap ad versions to keep it fresh.
  • Watch and tweak live.

In DSPs, set rules to score requests on quality—like user fit and site vibe. Machine learning improves over time by learning from wins.

Example of an OpenRTB Bid Request

OpenRTB is the standard code format for bids. Here’s a simple example in JSON (a way computers share data):

json
{
  "id": "80ce30c53c16e6ede735f123ef6e32361bfc7b22",
  "at": 1,
  "cur": ["USD"],
  "imp": [{
    "id": "1",
    "bidfloor": 0.03,
    "banner": {
      "h": 250,
      "w": 300,
      "pos": 1
    }
  }],
  "site": {
    "id": "102855",
    "cat": ["IAB3-1"],
    "domain": "www.example.com"
  },
  "user": {
    "id": "55816b39711f9b5acf3b90e313ed29e51665623f"
  },
  "device": {
    "ua": "Mozilla/5.0 (Windows NT 10.0; Win64; x64)",
    "geo": {
      "country": "USA"
    },
    "ip": "192.168.1.1"
  }
}

This shows ad spot (300×250 banner), site (example.com), user ID, and device (Windows PC in USA). DSPs use this to bid smartly.

Wrapping Up

DSP bid requests, like in “AGAT Tech Com” systems, power fast, smart ads. From basics to tricks like dual bidding and filtering junk, mastering this boosts your campaigns. Practice, learn from data, and watch your ROI grow. Programmatic ads are the future—jump in!