Table of Contents
What Is Microblogging?
Microblogs According to Wikipedia, microblogging – also known as Nano blogging – is a service that enables its users to send pure text messages with a length of up to 140 characters via SMS, instant messaging, websites, or ad applications.
These updates are showed on the user’s profile page and immediately sent to other users who have chosen to receive them. The source user can restrict these messages to members of their circle of friends or allow all users to access them, which is the default option.
The following video explains this tool in a different way:
What Are They For?
There remained a lot of discussion about the tool’s usefulness with the phrase “I write on Twitter.” Some criticisms are as follows:
It’s useless, destroys privacy, and enslaves you.
Too much “diarrhea” on Twitter, too many uninteresting updates.
According to Enrique Dans, microblogging makes sense for the following reasons:
It is not essential to write depressed everything that is done.
It doesn’t have to be public, and there is a privacy option.
It’s not like instant messaging. It is less of a “slave.” You send a message, and any of your contacts can reply.
It’s agile communication like an SMS and pure.
See what your contacts are doing at a glance.
Some ideas on how to use this tool:
Digital newspapers are utilizing this tool to send their headlines.
Monitoring of sports days.
Companies that announce product launches or open a communication room.
Clubs and groups that want to coordinate.
Announcement of legal news.
Coverage of conferences and congresses and parallel debates on tables and presentations.
Activists and NGO experiences:
Has Miss is a portal for information and reports on the need for volunteers.
Kronos is a social network to promote the exchange of time.
CanalSolidario.org is a portal with information, services, and resources on solidarity, cooperation, peace, human rights, and social inclusion.
Greenpeace is an ecological and pacifist organization, economically and politically independent. It does not accept donations or pressure from governments or companies.
I with, an organization specializing in technology.
Save the Children, an NGO whose primary goal is to actively defend the interests of children, especially the most disadvantaged.
EAPN-Andalucía, Andalusian network against poverty and social exclusion
The Spanish volunteer platform has its channel on Twitter.
How it goes
Some examples of microblogging services:
Twitter This is the most famous. The game he offers answers the question “What are you doing?” in just 140 characters.
Jaiku comes from the biggest competitor of Google and Twitter.
Dopplr is the travel twitter. And it is used to meet people who meet while traveling in the same city. You have to answer the question, “Where is the next?” respond.
That’s a competitor in Spanish.
Ten Twitter Tips for NGOs
Links to microblogging experiences
What Is The Difference Between Blog And Microblog?
As they say, a microblog much smaller than a blog. The data can be organized chronologically since it a much more extensive information space in the second.
Another significant change between the two that platforms like WordPress are widely used for blogging. Microblogging used primarily on social networks like Tumblr and Twitter and has become a trend there.
The content also helps differentiate the two formats, as the time it takes to create it, and the uniqueness (short or long) that comes with the medium in which it is published will be different in both cases.
Finally, there is accessibility. Microblogging can easily understood on a mobile device, while blogging requires more angles and more data to process.
What Role Does Microblogging Play In Content Marketing?
We are in a moment of the “short”; every day, people have less time to make decisions, so people prefer the momentary to the complex and extended. This rule also applies when creating content for a digital marketing strategy.
Microblogging emerges from this idea; the need for much faster communication for those who want to protect multiple topics in a short amount of time.
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