What’s the key to success in eCommerce? It’s not just about the products you sell; it’s also about how those products are presented and how easily customers can navigate and shop your site. Finding the right tools and technology for your eCommerce website will make all the difference to your business, whether you’re just starting out or have been in operation for years. In this article, we examine several of the top tools on the market and explain how they can help improve your website, from sales conversions to customer satisfaction.
Google Search Console and Google Analytics, are just a couple of the must-have tools for every eCommerce website. These tools will help you streamline your website creation process and make sure that your website is running smoothly. Plus, they’ll help you track your website’s performance and understand your customers’ needs. Google search console provides an overview of site traffic as well as diagnostic information about errors on your site. Google Analytics helps you understand where people are coming from and what pages they’re viewing so that you can tailor them more effectively to your audience’s needs. For a full list of all Google tools, visit this list of eCommerce tech you need to grow your business.
If you are just starting out with SEO then Moz’s Free SEO Checker is a great way to get your feet wet in the world of analytics. You can learn how Google ranks websites and compare your site against others in your industry. You can also download their free SEO Toolbar for Chrome and Firefox to see what the competition is up to when browsing their sites. If you have the budget and are looking for something more in-depth, SEMRush is another tool that can be used to find keywords to use in marketing campaigns, which increases your search engine rankings.
Website tools and plug-ins
Shopify is one of the most popular eCommerce platforms and for good reason. It is user-friendly, has a ton of features and add-ons, and is relatively affordable. Before you decide to host your site on Shopify, make sure to do your homework and compare their rates with other platforms. When choosing which plugins to use for your website, it’s important to research what they offer and what they cost. Some are better than others at SEO or conversion optimization. The ones that are worth the investment are worth it because they can actually help grow your business!
Email Marketing and SMS Tools
Klaviyo allows you to create emails specifically for your customers without any coding knowledge or experience. From testing email designs (they have templates) to creating offers and promotions, all under one interface, Klaviyo has made life so much easier. If you plan on reaching out to your customers via SMS marketing, the good news is that Klaviyo also has the capabilities to connect your Shopify store to provide seamless check-out through text messaging.
Conversion rate optimization (CRO) tools are a must for any eCommerce website. They help you track your website’s performance and identify areas that need improvement. Google Optimize can help gather data on what is successful on your site to improve conversions. You’ll be able to see which of your images have the highest click rates, which blog posts are most popular, and how long visitors spend on pages.
If you’re thinking about starting an eCommerce business, or if you already have one, you’ll need these tools in order to be successful. Other essential tools include a good payment processor, shipping software, and customer service software. By investing in these tools, you’ll be setting your business up for success. Stryde.com has a complete guide on must-have tools if you’re curious to learn more.