The business industry has always been full of competition. Many business owners are always finding the best ways in order to keep up with their business competitors. If you own a business, no matter how small or big it is, you have to make sure that you do your best to stand out among the rest. Using the right SEO strategies for your business will contribute significantly to achieving this objective. Boutique law firms like Fair Credit, will use SEO strategies that differ from those used by a more generalised service provider, like e-Commerece giant Amazon. These strategies allow businesses to focus their online exposure on consumers with direct interest in their services or products. Remember, clients and customers will not settle for less. There will always be some other business that offers the same products or services as you so you have to keep up with the competition.

This is the major reason why SEO is important because it allows businesses to grow and reach the target audience. As a wise business owner, who utilizes online marketing campaigns, you have to be knowledgeable regarding how SEO works and what types of SEO are suitable for your business needs.

Types of SEO

There are certain types of SEO and they all vary in terms of how they work and their systematic process. If you’re not sure on which type of SEO is best for your business, you can always find a reputable SEO agency to help you implement the best SEO strategy.

Here are some types of SEO:

  • White hat SEO

Among the different types of SEO, the white hat is considered to be the best technique to improve your rankings in search engine results pages. The white hat SEO is all about the tactics that are recommended by most search engines. These tactics include creating high-quality content, optimizing HTML, sharing on social media, and making a user-friendly website.

  • On-Page SEO

When we talk about on-page SEO, it is yet another important practice of website optimization. It focuses on creating web page contents that are well suited for different search engines and multiple visitors. Basically, on-page SEO is commonly conducted by optimizing the title tags, content, internal links, as well as your website URLs. Being a wise business owner, this must be one of your most important priorities in digital marketing.

  • Off-Page SEO

Off-page SEO is also known as off-site SEO. Off-page SEO is completely different from on-page SEO because it focuses on the actions taken outside of your own website. Usually, it involves making improvements on your website rankings on search engine results pages by building backlinks, boosting its popularity, relevance, trustworthiness and authority.

  • Local SEO

Among all of the various types of SEO, local SEO focuses on localized optimization. It is the best strategy to help your business to be more visible in local search engine results pages. If your business has a physical location, you can benefit the most using local SEO. It will allow you to optimize your website to be more suitable in a specific geographic area where your business store or shop is located.

For example, if you’re running a business in Chicago, you can target keywords with this location to rank higher in Google search results. You’d be seen as one of the choices that potential clients or customers from Chicago can check out but you need to be on the first page or at least page two for you to get noticed. Doing this can be daunting especially if you’re unfamiliar with the different SEO practices you need to do. That is why you need to find a reputable SEO agency with years of experience to do this task for you. They are experts in this field and they’d be able to help you rank for certain keywords to increase your brand awareness as well as your website traffic.


To further summarize the discussion, let us all realize that Search Engine Optimization is performing an essential and critical role in improving the capability of business websites to capture more audiences. There are different types of SEO that you can consider based on what particular business industry you are in. These types of SEO are also helpful depending on what particular needs your business is requiring. By understanding these types of SEO, you can figure out which among them is best suited for your website needs and business requirements.